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Awesome! ADWEEK Infographic on 2014′s Smart Social Media Campaigns
From ADWEEK –a great graphic that shows what smart brands did on social media that got BIG attention and Big results. Data from unmetric.com’s social media intelligence platform. Subscribe to the free...
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High Viz? Not So Much…and other intriguing survey results
Here are the highlights of a survey of interactive media and advertising executives conducted by The 614 Group, a global digital consultancy, and AdMonsters, a professional community and conference...
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Build, Buy or Partner? A Difficult Question For A Rapidly Evolving Industry
The digital media space has experienced some dramatic paradigm shifts in the last several years, including the emergence of several game-changing technologies. Keeping pace with the sudden and rapid...
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The Often Overlooked Side of the Digital Publishing World: Optimization
Publishers invest a great deal of time and effort into negotiating the contract and getting media spend for premium ads. However, once the ink is dry, too many miss the next step – making sure the...
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DigitalSherpa Shares 25 Reasons Why Smartphone Users Love Video Viewing
Video is the way to deliver info, fun and facts. The 14% increase in smartphone video viewing that’s predicted for 2015 –by eMarketer –proves it. Almost a quarter of a billion people will get in on...
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Wake-Up Call: Your Video Consumers Have Left The Building, Why Haven’t You?
Open up any business, tech or ad trade publication and you’ll see the plain truth of where your customers are heading: mobile. According to the Pew Internet Project, 58 percent of American adults own a...
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Videology Questions Reliability Of Viewability Metrics On Successful Campaigns
Videology, a video advertising technology platform, today released research findings on viewable video impressions that illustrate the complexities still surrounding the use of viewability ratings to...
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Understanding What Is Behind The Rise of Big Data
As many had predicted and anticipated, the Age of Big Data is now squarely upon us. Lately, it seems as if everyone wants a piece of the targeted data and information that’s being generated out there –...
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DoubleVerify Granted Accreditation for Digital Video Impression Quality Solution
DoubleVerify, the digital performance solutions company, has been granted accreditation from the Media Rating Council for the company’s next-generation digital impression quality suite — now including...
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BrightRoll Insights Introduces Advanced Research and Reporting for...
Today, BrightRoll announced global availability of advanced research and reporting through BrightRoll insights, which shows advertisers the full impact of their video advertising campaigns. Available...
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Mega Collision of 15 Monster Trends in 2015
No matter what your position, location, size of your operation, the following 15 trends starts to collide and open up amazing and instant opportunities for you. And yet, if you are not fully prepared...
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Sizmek Presents Ads Of The Week: January 19th – January 23th
This week’s ads are mobile in more ways than one – featuring campaigns from around the world and showcasing an array of mobile ad formats and concepts. Turkish Airlines takes us globetrotting with...
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Crossing the Channel Part 1: Digital Display Legos
A new series by Datorama Cofounder and Chief Solutions Officer Katrin Ribant As industry professionals, we are suffering from a silo-syndrome epidemic, and the symptoms run deep. Before we get any...
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Sizmek Ads of the Week January 26th -January 30th
Our ads of the week charge you with rising to the challenge. Whether that means claiming your throne as graffiti artist champion, braving a menacing ice-covered bridge, surviving evil forces in a...
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Opera Mediaworks: State of Mobile Advertising Report
According to the just released State of Mobile Advertising report released today by Opera Mediaworks, Android captured the majority (63%) of mobile ad traffic in Q4, but Apple retained its lead in...
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Digital Trends 2015: Report From Ecoconsultancy & Adobe
IN A NUTSHELL: A focus on customer experiences is the must for 2015 and beyond, considered even more important than mobile and content marketing. Adobe joined forces with Econsultancy to issue this...
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Sizmek Ads of The Week: Feb. 2-6
For you? A survey that helps you choose a Samsung Galaxy that suits you to a T. For your Valentine…a catalog of great gift ideas from Verizon. And for all your bffs, a night in front of a hot new CIA...
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Wake-Up Call: Your Video Consumers Have Left The Building, Why Haven’t You?
Open up any business, tech or ad trade publication and you’ll see the plain truth of where your customers are heading: mobile. According to the Pew Internet Project, 58 percent of American adults own a...
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Search Marketing Budgets To Go Up Up Up in 2015
Seven of 10 companies plan to increase 2015 search marketing budgets: According to a just released gShift survey, 70% percent of survey respondents indicated search marketing budgets will increase in...
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Sizmek Presents: Ads of the Week March 2nd to March 6th
Is it an ad or a game? Are you the photographer or the subject? This week’s ads play with perspective in fantastically creative ways, giving users two angles (or more!) from which to engage and enjoy...
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