Clik here to view.
The Wrong Way to Describe the Difference between Apples and Orangutans
‘What’s your mobile strategy’ is not the right question Lumping smartphones and tablets together in the same category is hazardous. Marketers need to stop thinking of these two as as twin siblings....
View ArticleClik here to view.
According to New PWC Study Most Mobile Ad Traffic is from Accidental Clicks
According to a new installment of the Consumer Intelligence Series by PricewaterhouseCoopers, majority of the time mobile traffic is due to an accidental click by consumers. The study by PwC had 1,003...
View ArticleClik here to view.
When It Comes to Premium, Publishers are Leaving Revenue and Performance to...
While Advertising optimization is typically the responsibility of ad operations, it is the underpinning of publishers’ entire businesses. Publishers that deliver to the goals of the advertiser maximize...
View ArticleClik here to view.
Publicis Groupe Acquires Data-Driven Digital Ad Management Platform RUN
Publicis Groupe announced today that it acquired of RUN, a real-time data management and multi-channel programmatic buying platform, with unique mobile capabilities, enabling marketers to execute...
View ArticleClik here to view.
Five Things a DSP Should Look For In a Mobile Ad Exchange
In a market crowded with options, choosing a mobile ad exchange can be an overwhelming task. Integrating with a mobile ad exchange extracts significant resources from both the DSP and the exchange...
View ArticleClik here to view.
Artisan Research Finds 90% of Mobile Users Will Make Holiday Purchases...
Artisan Mobile today released research results highlighting the increasing role of mobile and tablet apps in driving conversions. In a survey of 500 consumers, 94% of respondents strongly agreed or...
View ArticleClik here to view.
Sizmek Presents Ads of the Week: November 3rd – November 7th
First impressions are sometimes the only impression. Our ads this week don’t waste any time engaging users to unlock more details, information and experiences. From treasure hunting on the History...
View ArticleClik here to view.
Facebook Just Took on Advertising’s Great Challenge: End-to-End Attribution
Facebook recently relaunched Atlas, their ad-serving and measurement solution. As new channels are introduced and digital advertising becomes more complex, advertisers want the ability to holistically...
View ArticleClik here to view.
Mobile Video Ad Platform AerServ Launches Free Mobile-First Mediation...
Earlier this week, AerServ, the mobile-first video mediation platform, announced the public launch and general availability of its free monetization platform for publishers and app developers. “Mobile...
View ArticleClik here to view.
Sizmek Presents Ads of the Week: November 17th – November 21st
A new movie from DreamWorks, a new game from Ubisoft, and new tasty breads from McDonald’s – our ads of the week showcase of how big brands get the small details right. Check out how smart...
View ArticleClik here to view.
Hearst Magazine Expands Partnership with Acxiom to Bring Marketing Service to...
Today Acxiom, an enterprise data, analytics and software-as-a-service company, announced an expanded relationship with long-time client Hearst Magazines, one of the world’s largest magazine media...
View ArticleClik here to view.
The Wrong Way to Describe the Difference between Apples and Orangutans
‘What’s your mobile strategy’ is not the right question Lumping smartphones and tablets together in the same category is hazardous. Marketers need to stop thinking of these two as as twin siblings....
View ArticleClik here to view.
Old Navy Makes Black Friday A Little Easier With New Campaign on Yahoo
This year, Old Navy is launching a new multi-channel holiday ad campaign on Yahoo just in time for Black Friday. To help consumers get a shopping head start and learn about new Black Friday deals at...
View ArticleClik here to view.
To Cell and Back: Return Path Breaks Down How Consumers Switch-Up Their Screens
Return Path, a consumer intelligence company, just released insights into mobile marketing trends. Their cool Infographic is titled Mobile: Five Trends to Watch. In a nutshell… Trend #1: Don’t Ignore...
View ArticleClik here to view.
DigitalSherpa Shares 25 Reasons Why Smartphone Users Love Video Viewing
Video is the way to deliver info, fun and facts. The 14% increase in smartphone video viewing that’s predicted for 2015 –by eMarketer –proves it. Almost a quarter of a billion people will get in on...
View ArticleClik here to view.
Videology Questions Reliability Of Viewability Metrics On Successful Campaigns
Videology, a video advertising technology platform, today released research findings on viewable video impressions that illustrate the complexities still surrounding the use of viewability ratings to...
View ArticleClik here to view.
Understanding What Is Behind The Rise of Big Data
As many had predicted and anticipated, the Age of Big Data is now squarely upon us. Lately, it seems as if everyone wants a piece of the targeted data and information that’s being generated out there –...
View ArticleClik here to view.
Fourth Quarter Online Ad Spend Goes Through the Roof: $12.4 Billion
The fourth quarter 2014 broke all records for online advertising expenditures—and jumped an amazing 17% since the same time last year. The IAB Internet Advertising Revenue Report says the figures...
View ArticleClik here to view.
Who Says You Can’t Buy Friends?
Social Reality, Inc. specializes in automated digital platform technology and social management software for Internet advertising. They’re boosting their social standing by acquiring Five Delta—a...
View ArticleClik here to view.
Desktop Retail Spending Hits $1 BILLION for Five Days in a Row
comScore reports U.S. retail e-commerce spending from desktop computers for the first 44 days of the November-December 2014 holiday season—and the figures are looking like the making of a Happy Merry...
View Article