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IAB’s Digital NewFronts 2014 Kicks off Today in Manhattan
ADOTAS – Ad dollars are flowing downstream from television to online digital video and brands are clearly embracing the trend. Forrester reported that video ad spend surpassed $3.6 billion in the U.S....
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Good, Fast & Cheap: The New Norm, Thanks to Ad-Fraud Protection Technologies
ADOTAS – When I first started my career in advertising, there was an expression we used all the time: “You can have it good, fast and cheap. Pick any two out of the three.” The essence of this little...
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R.I.P. Flash: Why HTML5 Will Take Over Video and the Web in 2014
ADOTAS – Cassette tapes, 8-tracks, and … Flash. All three of these mediums need a player to work, and all three mediums are either dead or dying. Just as CDs replaced tapes as a more efficient means of...
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Survey: Consumers Will Accept Ads in Exchange for Free Media Content
NEW YORK, June 4, 2014 (ADOTAS) – A new survey of consumer attitudes in online advertising and content carried out by New York and London-based cloud technology provider CloudSense underlines the...
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Moat is First to Be Accredited by the MRC For Viewability Measurement in Both...
NEW YORK, June 12, 2014 (ADOTAS) – Moat Inc., an independent SaaS analytics firm focused on transforming online brand advertising through trusted measurement and insights, has become the first company...
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The War On Online Fraud: We’re In This Together
ADOTAS – Fraudulent traffic continues to be a major issue plaguing the online advertising business. And the reality is that every website gets bad traffic, even websites produced by the most legitimate...
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Three Ways Advertisers Should Leverage Mobile Ad Networks
Can ad networks really be ace players in the mobile space? While buyers and sellers alike are busy navigating the mobile ecosystem, mobile ad networks are facing a perception problem. As more vendors...
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A Mobile Strategy for Guaranteeing an Engaged Audience
Time spent on mobile continues to increase at an explosive rate and has now reached more than 23% of total media consumption. Even so, most companies are still only starting to scratch the capabilities...
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Keeping it Relevant: Simplifying Your Mobile Marketing Initiative
Mobile has changed the game for marketers – it’s more personal than ever. It’s no longer acceptable to be a bullhorn of a company, blasting out messages without taking in to consideration the consumers...
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The Future of Machine Intelligence in Mobile Advertising: Building Trust...
According to a recent eMarketer report, global e-commerce sales are expected to increase this year by 20.1% to $1.5 trillion – a growth stemming from what the research is largely attributing to sales...
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The Common Sense Guidelines for Mobile Branding
Mobile advertising, particularly mobile banner advertising is often seen as a direct-response medium. However, experience and research demonstrate that the right approaches can help advertisers build...
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Digital Advertising for Political Campaigns: The Political Playground of...
Most political campaigns still infiltrate the TV airwaves with ads in the run-up to primaries and general elections. TV ads serve an important purpose, but there’s nothing that screams “old school”...
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New Facebook Right-Hand-Side Ads Prove Bigger is Better
At the end of June Facebook started rolling out their new bigger right hand side (RHS) ad size boasting that, in their tests, it increased engagement by up to 3x. Up to 3x increase might be a bit...
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Survey: Consumers Will Accept Ads in Exchange for Free Media Content
NEW YORK, June 4, 2014 (ADOTAS) – A new survey of consumer attitudes in online advertising and content carried out by New York and London-based cloud technology provider CloudSense underlines the...
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With Connected Devices, Is the Mobile Advertising Future Mobile Or Cross-Screen?
Brands’ interest in mobile advertising is increasing dramatically, but a mobile phone is far from the only connected device that a consumer encounters throughout his day. As the list of potential ad...
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Behavioral Optimization: The Next Step in Performance Display Advertising
Behavioral optimization is the logical extension of behavioral targeting, which itself was an evolution of a practice initiated from direct mail. As behavioral targeting became more sophisticated...
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Sizmek Presents Ads of the Week: September 22nd – September 26th
Motorbiking across ice floes, saving humanity from self-destruction, flying bullets and fiery explosions – there’s a lot of adrenalin pumping through our super-creative, super-interactive ads this...
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Finding Guarantees for Native Inventory
When an ad vendor promises a revenue guarantee for any amount of your publishing inventory, by all means you should take it. However, you should consider a few few things when accepting guarantees....
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Mobile Video Ad Platform AerServ Launches Free Mobile-First Mediation...
Earlier this week, AerServ, the mobile-first video mediation platform, announced the public launch and general availability of its free monetization platform for publishers and app developers. “Mobile...
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Hearst Magazine Expands Partnership with Acxiom to Bring Marketing Service to...
Today Acxiom, an enterprise data, analytics and software-as-a-service company, announced an expanded relationship with long-time client Hearst Magazines, one of the world’s largest magazine media...
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