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Facebook Unveils #Hashtag Strategies for Advertisers
ADOTAS — After months of speculation, Facebook has finally announced that it will be incorporating hashtags onto the world’s largest social network. Hashtags have become widely popular on other social...
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Overcome Performance Anxiety … with Targeting Silos and Exclusion Pixels
ADOTAS — Online advertising has faced many different challenges in its brief history. These days a new phenomenon has popped up that has made it hard to measure success: competitive bidding. However,...
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Today’s Burning Question: AOL’s Acquisition of Adap.tv
ADOTAS — Having been rumored for months to be headed toward an IPO, Adap.tv was instead acquired today by AOL. “AOL is a leader in online video and the combination of AOL and Adap.tv will create the...
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Behavioral Intent Targeting: The Right Content to the Right People
ADOTAS — The familiar real estate mantra is “Location, Location, Location.” In Internet advertising, it all comes down to “Data, Data, Data.” In order to deliver the right content to the right audience...
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DG Agrees to Sell Television Business in Deal Valued at $525 Million
DALLAS, TX, August 12, 2013 (ADOTAS) — DG® (NASDAQ: DGIT), the world’s leading ad management company, today announced that it has entered into an agreement, which was unanimously approved by its Board...
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Music Industry in a Tailspin: Will Streaming Music Services Ever Turn a Profit?
ADOTAS – It’s been over a decade since the first iPod emerged on the scene, disrupting the music industry and prompting the inevitable shift towards digital. When it was first introduced, this...
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Study: Major Brands Are Victimized by Phony Traffic
MADISON, WI, October 3, 2013 (ADOTAS) — MdotLabs, launched last month to help advertisers avoid being victimized by invalid traffic, today released the results of a follow-up study to its “Impression...
View ArticleAdvertisers: Q4 is All About the Holidays (Blogshare)
ADOTAS (via Advertise.com) – Have you ever noticed that the holiday shopping season seems to start earlier and earlier every year? Whether that’s a symptom of mass consumerism or the retailers who...
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Consumer Ad Survey Highlights Differences Between Click-Through and View-Through
BOSTON, October 31, 2013 (ADOTAS) – ChoiceStream, the top choice for brand advertisers interested in advanced target optimization and programmatic buying, today announced the results of its 2013 Survey...
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Today’s Burning Question: AOL’s Acquisition Of Adap.tv
ADOTAS — Having been rumored for months to be headed toward an IPO, Adap.tv was instead acquired today by AOL. “AOL is a leader in online video and the combination of AOL and Adap.tv will create the...
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23 Thought Leaders Offer 51 Predictions for 2014
ADOTAS — With the first full business week of 2014 rapidly coming to an end, so too is our coverage of predictions for the year ahead from online ad industry executives. If your opinion on what we...
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5 New Video Ads You Should Watch Now!
ADOTAS – It’s been a big week in AdLand, with a lot of impressive content to kick off the new year. Luckily, we’ve sifted through to find the top five ads of the week for your viewing pleasure, and...
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Bizo, With IAB Support, Releases First ‘For Dummies’ Guide to B2B Display...
SAN FRANCISCO, January 15, 2014 (ADOTAS) – Bizo, the global leader in business audience marketing, today announced the publication of “B2B Online Advertising For Dummies,” the first book focused on...
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5 Reasons the Digital Advertising Industry Is Lost
ADOTAS – Digital advertising, with all of its data and analytics, was supposed to be a utopia for tracking, measuring, and optimizing ad value. We have a long ways to go and the challenge is increasing...
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Ad Spend on Piracy Sites Hits $227 Million in 2013
ADOTAS – Remember Napster and the rise of rudimentary peer-to-peer file sharing technologies that allowed people to easily share music and movies across a distributed network? Made popular by...
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Personalization Isn’t Creepy; It’s a Reality & a Necessity for Success
ADOTAS – The convergence of one-to-one and programmatic advertising will disrupt the practices and organizations of advertisers. We all recognize that mobile, video and online advertising sometimes...
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GfK MRI Brings New Accuracy, Breadth To Online Targeting
New York, March 31, 2014 (ADOTAS) – GfK MRI is empowering marketers and advertisers to build brands more effectively through online advertising. The company has launched 44 consumer segments based on...
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Adblock Plus Aims to Broker Peace with Madison Avenue, Publishes ‘Manifesto’...
COLOGNE, Germany, April 2, 2014 (ADOTAS) – Adblock Plus, the #1 most popular browser extension for blocking annoying online advertisements, today unveiled a set of ”Acceptable Ads” guidelines in the...
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Global Adspend Set to Return to Pre-Financial Crisis Growth Rates
ADOTAS — Advertising will continue to strengthen over the next three years, with global advertising spend growth forecast to rise from 3.9% in 2013 to 5.5% in 2014, according to ZenithOptimedia’s new...
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IAB: 2013 Internet Ad Revenues Soar to Record $42.8 Billion, Surpass...
NEW YORK, April 10, 2014 (ADOTAS) — U.S. interactive advertising revenues for 2013 hit an all-time high of $42.8 billion, according to the IAB Internet Advertising Revenue Report for the full year,...
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