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Online advertising slated to lead
ADOTAS — Overall advertising may be slowing but 2009 will be the first year that ad spending online is greater than local and national spot TV, according to Myers Publishing. EMarketer notes that with...
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Retargeting; DIY PR Tool?
ADOTAS — At the last OMMA Conference, I had the pleasure of attending the presentation given Young-Bean Song, Senior Director, Atlas Institute, Microsoft. His insights about the state of online...
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Publishers and affiliates get all the fake blog blame
DM CONFIDENTIAL – When talking about the fake blog landscape we almost always focus on those driving the traffic, the publisher/affiliate. It’s the most visible and controversial piece of the equation,...
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Readers shrug at Doubleclick Ad Exchange
ADOTAS — In our latest poll, more than two-thirds said that Google’s Doubleclick Ad Exchange will not radically change the online advertising landscape and that there will still be room for...
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Industry Roundup: Hirings, Launches and Reports
The Huffington Post will use PubMatic’s platform to optimize ads, manage revenue and block unwanted ads. Media6Degrees has appointed Tom Phillips as CEO. Phillips was most recently head of Google...
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AvatarLabs Builts Robust Digital Marketing Campaign for ‘Resident Evil:...
LOS ANGELES (September 20, 2012) – AvatarLabs, an award-winning, full-service digital agency that leads in innovative design and marketing, today announced its involvement in creating the robust...
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Demandbase Launches Company-Targeted B2B Advertising Solution
SAN FRANCISCO (October 17, 2012) — Demandbase, Inc., the real-time targeting and personalization platform, today launched Demandbase Company-Targeted Advertising, the first-ever advertising solution...
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Impact of Social Media, Online Advertising on Presidential Race is Analyzed...
The U.S. Presidential Election set to take place tomorrow will largely be reliant on independent voters and winning crucial swing states. There has been a significant amount of momentum building in...
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Industry Leaders Offer Predictions for 2013 (Part 9)
1 2 3 4 5 6 7 8 9 10 Dan Beltramo, Executive Vice President, Product Leadership, Nielsen “Device technology for advertising on mobile phones unleashes pent up ad dollars by enabling solid ad...
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Industry Leaders Offer Predictions for 2013 (Part 4)
1 2 3 4 5 6 7 8 9 10 Lou Mastria, Executive Director, DAA “2012 was the year that the DAA Industry Self-Regulatory Program became the standard for responsible data use for intelligent online...
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Blogshare: ‘How the New FTC Regulations Affect Social Media Marketing’
ADOTAS – New FTC regulations targeting mobile, online and social media advertising were recently introduced to help raise consumer trust. Learn what these regulations mean for social media and how to...
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Madison Avenue’s Odd Couple: Data and Creative Making Beautiful Ads Together
ADOTAS – The Yin and the Yang, The Artist and The Scientist, Venus and Mars. Any one of those descriptors can be aptly applied to the marketing industry’s newest odd couple: the data scientist and the...
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IAB: Internet Ad Revenues Again Hit Record-Breaking Double-Digit Annual Growth
ADOTAS: NEW YORK, NY (April 16, 2013) — Digital advertising revenues climbed to a milestone high of $36.6 billion in 2012, according to the IAB Internet Advertising Revenue Report for the full-year of...
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DoubleVerify Uncovers Ad Fraud Tied to Copyright Infringement Sites, Costing...
NEW YORK, May 1, 2013 (ADOTAS) — DoubleVerify, the worldwide leader in online transparency, accountability and performance measurement, has uncovered elaborate advertising fraud activity on over 1,200...
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Music Industry in a Tailspin: Will Streaming Music Services Ever Turn a Profit?
ADOTAS – It’s been over a decade since the first iPod emerged on the scene, disrupting the music industry and prompting the inevitable shift towards digital. When it was first introduced, this...
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Video from the Westchester Digital Summit
ADOTAS – The first-ever Westchester Digital Summit was held on May 14 at the Westchester County Center in White Plains, N.Y. Named by Forbes as one of the “4 Lesser Known Conferences That Deserve Your...
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Preview: What’s Happening at Internet Week New York 2013
ADOTAS — Digital advertising and technology collide this week as Internet Week New York (IWNY) kicks off its 6th year exploring how new media has touched virtually every aspect of business, from food...
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Nikki’s Picks To Click: Twitter/WPP Partnership, Yahoo! Mimics Google,...
ADOTAS EDITOR’S NOTE: Editorial Intern Nikki Frammartino routinely scours online media for big news and offbeat developments to share with our readers. Got your own “pick to click”? Send her a link....
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Branding Expert Believes in the Power of Social Media
ADOTAS – Social media is the tool of the decade for marketers and brands. With new technologies and the advancement of online and mobile advertising, social marketing has advanced at an exponential...
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White Paper: Data Co-op Participants Identify More New Customers, Run More...
NEW YORK, June 13, 2013 (ADOTAS) – Adroit Digital, operator of the leading online advertising data cooperative, today announced the release of “Power in the Collective,” a guide to help brands leverage...
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