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RealityMine Expands Behavioral & Contextual Analytics Syndicated Research Biz...
RealityMine, a provider of mobile market research technologies and consumer analytics, announced that it is expanding its syndicated TouchPoints and passive mobile measurement business, which provides...
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Celtra offers “Programmatic Creative” for brands and agencies to better...
Celtra Inc., a creative, analytics and optimization platform for display advertising, today announced the release of Programmatic Creative, a new addition to its AdCreator platform. Programmatic...
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Mobile: Where Programmatic Meets Premium
When the focus of a digital advertising conversation inevitably shifts to programmatic, there are typically two types of reactions: • Curiosity and excitement about the opportunities for increased...
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HookLogic Report:The Future of Mobile Media. Let’s Say It’s Bright!
New, original research from HookLogic is published in a report titled The Future of Mobile Media. It looks at the impact of smartphones on consumer path-to-purchase. It focuses on smartphones because...
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Why Transparency Is Essential in the Online Video Segment
An Adotas Q&A with JP Nauseef, Chairman, Krush Technologies explores online tracking, transparency and keeping users happy. Q: Why do you think that consumers need more transparency in the growing...
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Nielsen: As the Media Universe Grows, Ad-Supported Content Remains a...
The growing consumption of media among consumers coupled with the increasing availability of newer platforms is changing the way marketers and advertisers look at and adapt to the industry. Despite...
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VuePlanner Delivers Context and Brand Suitability for Pre-Buying YouTube...
Giant Media today announced the launch of VuePlanner, a transparent pre-buy planning tool for brands and agencies advertising on YouTube. “YouTube offers an incredible opportunity to reach video...
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How Businesses Use Online Advertising
According to a survey of 500 digital marketers, two-thirds of businesses invest in online advertising. Most businesses use a variety of online advertising channels to influence customers to make a...
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Multiple Retargeting Strategy – Creating Win-Win Scenarios
In the world of e-commerce retargeting, performance is all that matters. When approached by a second retargeting provider, marketers are often fearful that the second retargeter will lead to worse...
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Blockchain Ready to Take the Fraud Out of Digital Advertising?
By Gary Stevens, front-end developer. Blockchain technology is what powers all of the cryptocurrencies, like Bitcoin and Ether, that you’ve been hearing about in the news. It’s kicked off a major...
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