comScore reports U.S. retail e-commerce spending from desktop computers for the first 44 days of the November-December 2014 holiday season—and the figures are looking like the making of a Happy Merry end o’ the year!
As of Dec 17th consumers had spent $42.5 billion online, a 15% increase over the same time period last year. For the second consecutive week, all five days of the work week reached the milestone of at least $1 billion in online desktop sales, marking the first time in history such a feat had been accomplished twice in the same holiday season.
Never has it been clearer that delivering your holiday ad messages online turns ad spend into retail profits.
“Despite a slight deceleration in growth rates during this past week, we still observed strong spending in total with five more days surpassing $1 billion in sales to bring us to fourteen for the holiday season to date,” said comScore chairman emeritus Gian Fulgoni. “While it’s not uncommon for the week after Cyber Week to experience a relative lull as retailers pull back on promotions and consumers catch their breath before the final gift buying push, it is encouraging that the 15% spending growth rate for the season-to-date remains slightly above our forecast of 14% for the season as a whole.”