Clik here to view.
Four Reasons More Brand Advertisers Will Go Programmatic This Year
When we look back at 2014, we might see it as the turning point, the year that brand advertisers finally woke up to the promise of programmatic. After all, it was in 2014 that Procter & Gamble made...
View ArticleClik here to view.
The IAB Mobile Programmatic Playbook is Available
The IAB Mobile Programmatic Playbook is now available. This playbook, says Rob Kramer co-chair of the IAB’s Mobile Programmatic Buying Working Group and General Manager of Mobile at OpenX, is the first...
View ArticleClik here to view.
CPXi offers “Programmatic Direct: A Six-Step Guide to Efficiency Through...
Digital media holding company CPXi today announced the availability of a primer from their AdReady division: Programmatic Direct: A Six-Step Guide to Efficiency Through Automation. By 2016, eMarketer...
View ArticleClik here to view.
Crossing the Channel Part 1: Digital Display Legos
A new series by Datorama Cofounder and Chief Solutions Officer Katrin Ribant As industry professionals, we are suffering from a silo-syndrome epidemic, and the symptoms run deep. Before we get any...
View ArticleClik here to view.
The State of Video Advertising: Facebook’s Rise to Dominance
Mixpo today released The State of Video Advertising: Facebook’s Rise to Dominance that looks at the latest trends behind social video advertising. The report, a combination of survey and campaign data,...
View ArticleClik here to view.
Native Advertising Grows Up
A recent report from MediaRadar revealed that, over the course of 2014, the amount of native ads purchased by brands rose significantly. By creating advertisements that closely resemble the content...
View ArticleClik here to view.
RealityMine Expands Behavioral & Contextual Analytics Syndicated Research Biz...
RealityMine, a provider of mobile market research technologies and consumer analytics, announced that it is expanding its syndicated TouchPoints and passive mobile measurement business, which provides...
View ArticleClik here to view.
Celtra offers “Programmatic Creative” for brands and agencies to better...
Celtra Inc., a creative, analytics and optimization platform for display advertising, today announced the release of Programmatic Creative, a new addition to its AdCreator platform. Programmatic...
View ArticleClik here to view.
Mobile: Where Programmatic Meets Premium
When the focus of a digital advertising conversation inevitably shifts to programmatic, there are typically two types of reactions: • Curiosity and excitement about the opportunities for increased...
View ArticleClik here to view.
HookLogic Report:The Future of Mobile Media. Let’s Say It’s Bright!
New, original research from HookLogic is published in a report titled The Future of Mobile Media. It looks at the impact of smartphones on consumer path-to-purchase. It focuses on smartphones because...
View ArticleClik here to view.
Why Transparency Is Essential in the Online Video Segment
An Adotas Q&A with JP Nauseef, Chairman, Krush Technologies explores online tracking, transparency and keeping users happy. Q: Why do you think that consumers need more transparency in the growing...
View ArticleClik here to view.
Nielsen: As the Media Universe Grows, Ad-Supported Content Remains a...
The growing consumption of media among consumers coupled with the increasing availability of newer platforms is changing the way marketers and advertisers look at and adapt to the industry. Despite...
View ArticleClik here to view.
VuePlanner Delivers Context and Brand Suitability for Pre-Buying YouTube...
Giant Media today announced the launch of VuePlanner, a transparent pre-buy planning tool for brands and agencies advertising on YouTube. “YouTube offers an incredible opportunity to reach video...
View ArticleClik here to view.
How Businesses Use Online Advertising
According to a survey of 500 digital marketers, two-thirds of businesses invest in online advertising. Most businesses use a variety of online advertising channels to influence customers to make a...
View ArticleClik here to view.
Multiple Retargeting Strategy – Creating Win-Win Scenarios
In the world of e-commerce retargeting, performance is all that matters. When approached by a second retargeting provider, marketers are often fearful that the second retargeter will lead to worse...
View ArticleClik here to view.
Blockchain Ready to Take the Fraud Out of Digital Advertising?
By Gary Stevens, front-end developer. Blockchain technology is what powers all of the cryptocurrencies, like Bitcoin and Ether, that you’ve been hearing about in the news. It’s kicked off a major...
View Article
