Is it an ad or a game? Are you the photographer or the subject? This week’s ads play with perspective in fantastically creative ways, giving users two angles (or more!) from which to engage and enjoy the ad experience.
Campaign Name: Samsung VPAID
Country: Germany
Advertiser: Vodafone
Media Agency: Vodafone Germany
Creative Agency: Cynapsis
Publisher: Xaxis DE
Built Using: Sizmek Workshop
In this VPAID Pre-roll for Vodafone, the user can get behind the camera or out in front of it – and switch back and forth with a click. It’s both great storytelling and a rich ad experience.
Campaign Name: Sony PS4 (Play Station)
Country: Poland
Advertiser: Sony
Media Agency: Media Direction PL
Publisher: onet.pl
Built Using: Sizmek Workshop
Ordinary street scene or futuristic melee? This ad for the Sony PS4 uses mind-bending video to grab attention and uses a menu overlay to encourage social sharing at any time.
Campaign Name: Star ICC Cricket World Cup launch
Country: India
Advertiser: Star India Pvt Ltd
Media Agency: MSNAidem
Creative Agency: sportzinteractive
Publisher: MSN.com
Built Using: Sizmek Workshop
This fun, animated expandable is like a game within a game ad. It lets users test out their cricket skills without ever leaving the ad unit promoting the ICC Cricket World Cup.
Campaign Name: Inherent Vice
Country: France
Advertiser: WBRelease
Media Agency: WB Pictures Intl France
Creative Agency: La Jungle FR
Publisher: Huffington Post
Built Using: Sizmek Workshop with custom script, panels, and additional assets
Is it content plus movie poster, or movie poster plus content? This homepage takeover with custom side panels promotes the WB release of Inherent Vice in big Hollywood fashion, with retro neon animation, a movie trailer and one-click social media functions – without ever exiting the homepage.